In 2019, my golf game was in shambles. Breaking 100 seemed impossibleand my single-digit handicap friends couldn't hide their winces as I struggled through each round. Determined to change, I hired coach Joe Gruepner to rebuild my game from scratch.
While Joe guided my full swing transformation, I tackled putting alone. Soon my garage housed over $1,000 in putting aids—each promising results, but flawed in delivering precision.
Throughout my life, I've been driven by a simple question: "There has to be a better way." This mindset became laser-focused on my putting struggles.
The revelation came in Ft. Myers. I watched golfers engaged in elaborate practice setups that took longer than the practice itself or using virtually every device I had in my garage. I saw dedication and inefficiency.
During a sleepless Wisconsin winter night, a solution began to take shape in rough sketches—not just another training aid, but a fundamental reimagining of putting practice.
World-Class Excellence
Create the best putting trainer in existence
Versatile Performance
Function identically indoors or outdoors
Method-Neutral Design
Work with any putting philosophy, without imposing a "right way"
Comprehensive Solution
Replace an entire garage of aids with one superior system
Universal Accessibility
Serve all golfers through clear, precise feedback
Practical Usability
Easy setup, exceptional craftsmanship, true portability
Face Angle Inconsistency
The primary cause of missed putts is failure to square the putter face at impact. Even tiny deviations of 1-2 degrees can send your ball significantly off line, especially on longer putts.
Erratic Stroke Path
Whether forcing an unnaturally straight path or allowing too much arc, inconsistent paths create unpredictable contact and directional issues.
Unreliable Distance Control
Three-putts destroy scorecards. Without precise feedback on stroke length relative to distance, golfers develop inconsistent speed control.
Over 5.5 years, we pursued the perfect solution with a diverse team—engineers, physics teachers, golf coaches, and PGA professionals. We ran five 3D printers continuously, producing prototype after prototype.
Many on my team weren't golfers—a deliberate choice that brought fresh perspectives unconstrained by conventional thinking. We experienced countless failures but also breakthroughs.
I visited golf courses unannounced, gathering insights from pros. When told something was "probably impossible,"
I simply responded: "We will figure it out."
Through 600+ major changes and thousands of refinements, we persisted.
